Wallace and Gromit are the stars of BBC1’s Christmas idents this year. The animated duo will be shown in a series of snowy, seasonal scenes.
The idents, which will launch on Saturday (December 13), have been created by Red Bee Media and Aardman Animations, the company behind the animated duo.
The campaign includes two idents, with six shorter “stings” that will run on the channel and the BBC’s YouTube page, as well as screen savers and static banners.
The BBC is also launching mobile activity, including a Gromit game and an animation that allows users to “throw” snowballs between phones.
The idents coincide with the launch of Wallace and Gromit’s latest animation for the BBC, A Matter of Loaf and Death.