The Home Office launches anti-knife campaign

The Home Office is launching a billboard and online drive to support its anti-knife-crime campaign. Posters will show young people standing together against knife crime in the three-month push.

It will run in urban and residential areas across England and Wales, including the ten areas involved in the Tackling Knives Action Programme. Young people will also be encouraged to show their support by adding their own anti-knife photo pledges to the Bebo social networking website.

It is the latest step in the Government’s £3m national marketing campaign, “It Doesn’t Have to Happen”, which was launched in May this year. The campaign is created by the COI and young people.

Previous work has included radio and viral adverts to direct young people to a dedicated page on Bebo.

To date, over 60,000 young people have visited the “It Doesn’t Have to Happen” page on Bebo, and the site has over 6,000 friends. The website ads have been seen by 9.6 million young people and 2.8 million have heard the radio work, according to Home Office figures.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here