Month: November 2008

Wallace and Gromit star in BBC One idents

Marketing Week

Wallace and Gromit are the stars of BBC1’s Christmas idents this year. The animated duo will be shown in a series of snowy, seasonal scenes. The idents, which will launch on Saturday (December 13), have been created by Red Bee Media and Aardman Animations, the company behind the animated duo. The campaign includes two idents, […]

Google tool puts pressure on search marketers

Marketing Week

Marketers will face new pressure to ensure they convey the right message to consumers when Google’s Search Wiki tool is launched later this year. The tool allows users to delete results they are not interested in. Industry experts says it is “vital” that copy returned in a search properly reflects a brand, and is compelling […]

JC Decaux agrees deals to create newsagent network

Marketing Week

JCDecaux is launching the UK’s largest network of newsagents. The move aims to take advantage of cash-strapped consumers buying impluse “treats” during the economic slowdown. The outdoor company is developing three different packages that will use up to 5,000 of its StreetTalk phone boxes near independent outlets. It claims the packages are the largest in […]

Will Red Bull deal pump up The Independent’s sales?

Marketing Week

Almost eight months into Daryl Fielding’s new role as commercial director of The Independent and The Independent on Sunday, the adland veteran has unveiled her first major commercial initiative. In a tie-up with energy drink Red Bull, the publisher is set to launch a glossy, monthly lifestyle magazine targeted at male readers (MW last week). […]

Survival depends on embracing change

Marketing Week

Never, with the exception of the dark years 1931-2 perhaps, has economics more merited Thomas Carlyle’s description of it as “the dismal science”. While the Brown/Darling package may have something to recommend it as a piece of inspired, if cynical, electioneering (if you re-elect us, don’t worry, it’s only the rich we’ll soak), the purely […]

The search for visibility

Marketing Week

Consumers are using search engines as the starting point when researching buying decisions. Brands must ensure they can be easily found and their message is preserved. By Joe Fernandez

Government pulls 14m funding plan for C4

Marketing Week

The Government has withdrawn plans to hand over 14m to Channel 4 to help the broadcaster fund its switchover to digital. It is now expected to reveal its plans for the future of public service broadcasting early next year.

Dont underplay your brands promise

Marketing Week

Given a choice, which of these three go-to-market strategies would you opt for? Over-promise and under-deliver, under-promise and over-deliver, or a halfway house of neither over- nor under-promising – a strategy of meeting the expectations you create? Over the past decade, marketing theory (if not practice) has swung sharply in favour of under-promising and over-delivering. […]

The AA after Buscombe

Marketing Week

Days after the announcement that the Advertising Association chief executive Peta Buscombe is leaving to be the next chairman of the Press Complaints Commission, the AA has started the hunt for a working politician to replace the baroness. Many argue it is an endorsement of the work of the outspoken Tory peer, who raised the […]