Adidas is launching its biggest global brand campaign to date to mark the 60th anniversary of the company registering its famous three-stripes mark. The multimillion pound campaign features a galaxy of music, fashion and sport stars in an execution that bucks the trend towards more sombre advertising, reflecting the economic gloom. David Beckham, Katy Perry, […]
Royal Mail has signed up Cadbury, Diageo, O2 and Harper Collins to feature in its new advertising initiative. The promotional box, called Matter, which will be sent out to consumers this Saturday (November 29) will contain free branded products.
The Arts Council England, the national development agency for the arts, has appointed four agencies to its digital roster. Preloaded, Cogapp, Deconstruct, Net Efficiency have will now work on the business. The appointment follows a tender process regulated by the EU. The Arts Council says it set a criteria that included creativity, technical expertise, project […]
David Pattison, the founder of Phd, is tipped as the front runner to replace Steve Gatfield as Lowe Worldwide chief executive. Pattison, who recently stepped down as chief executive of i-level parent group iLGDigital, is understood to be in the final rounds of talks with Interpublic Group chief executive Michael Roth and Lowe Worldwide chairman […]
Sainsburys is axing its 5m flagship sponsorship of ITV1 drama premieres after four years. The supermarket chains contract is due to expire in late spring next year, and it has confirmed that it will not be renewing the deal.
Yell consumer development director Clodagh Ward has left the company less than 17 months after joining. It is not known if she has a job to go to. Ward, who was previously marketing director for HJ Heinz Company’s ketchup and sauces unit, was responsible for brand promotion and managing product programmes at the directories company. […]
Britvic is extending its partnership with PepsiCo, with plans to take on the manufacturing, distribution and marketing of Lipton Iced Tea. The news comes as Britvic reported a 14% rise in pre-tax profits in the year to September 28. It says it has enjoyed strong volume and value growth in Great Britain from its Robinsons […]
Phones4U is taking on rival Carphone Warehouse by cutting prices on its prepay handsets in the run up to Christmas. It is also giving away fee gifts with some of its handsets. The retailer has slashed the prices on some of its phones by up to £70, putting many of its pay-as-you-go deals in line […]
Shares in Woolworths have been suspended as talks to save the troubled retailer continue. It has also confirmed that it has been in talks over the sale of its 40% stake in publisher 2 Entertain to BBC Worldwide. Woolworths says it “remains in discussions” over the potential sale of its 840 stores. In a statement, […]
Future Publishing, the magazine publisher, has posted solid preliminary full year results, led by a 3% rise in ad revenue. It also posted a pre-tax profit of £9.5m, up 3% year-on-year. The publisher of magazines such as Metal Hammer, Total Film, T3 and Fast Car, reported a revenue rise of 2% to £162.9m. Online revenues […]
The PGA European Tour has signed UPS, the global transportation and logistics company, as a key sponsor. The new professional golf tour replaces the Order of Merit event. The four-year global partnership with the golf tournament will see UPS sponsor six events each year across Europe and Asia, including its flagship event, the BMW PGA […]
Chancellor Alistair Darling ignored pleas from the travel industry to reduce tax by restructuring and increasing Air Passenger Duty. He had been expected to replace the tax with a new Aviation Duty. APD will now become a four-brand tax calculated on the distance travelled and will hit long haul travellers particularly hard. From next November, […]
Retailer Boots has appointed Lida to its 15m Advantage Card business following a pitch. Lida will handle Boots’ enhanced CRM programme around Advantage Card holders.
Simon Clift, Unilever chief marketing officer, claims that the global manufacturer is “not currently planning” to reduce its European marketing spend. He was speaking that the annual Marketing Society conference today (25 November). Clift, who was recently appointed to the newly created position, added that Unilever would continue to focus on sustainable and environmentally friendly […]
Good Natured, the ethical fruit juice company, has expanded into the health and well being drinks category with the acquisition of juice brand Happy Monkey. It acquired the brand, previously owned by Scozil, for an undisclosed sum. The company plans to retain the Happy Monkey brand and will focus on expanding its distribution it the […]