Facebook launches “Connect” browsing service

Facebook has launched a new system that will allow users to browe other websites via the social-networking site. It says that it hopes the launch of the Connect service will make it more appealing to advertisers.

Connect allows Facebook members use their login details to access other websites. The first sites to have signed deals with Connect will be the Discovery Channel, social news site Digg, as well as video site Hulu.

The system will allow groups of virtual friends to view content on the external websites at the same time and then discuss the footage on Facebook. The sites a users visits will then be displayed on their profile.

Facebook says that enabling users to take their identity and friends with them around the Web, while ensuring that their privacy is protected will make it more open and connected.

The company says that it will vet all the sites that want to sign up to Connect and review what they will do with data gathered about members.

Kevin Rose, founder of Digg, says: “Facebook Connect will help us promote more conversations on Digg by giving Facebook’s 100 million users an opportunity to sign-in to Digg with their Facebook accounts and become part of the active Digg community. This allows both Facebook and Digg users to more easily share the content they care about with the people they care about.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here