RAB launches ad consultation service

The Radio Advertising Bureau is launching a consultation service to encourage advertisers, and media and advertising agencies to use radio. Ad Doctor aims to help advertisers “overcome creative barriers” to using the medium.

The service, which will launch this week, will be free and also aims to improve creativity in radio advertising. The body says the launch follows research by the its RadioGuage that shows better creativity improves advertising awareness.

Simon Redican, managing director of the RAB, says: “If customers are finding it difficult to visualise how radio can work for their brand creatively if they are struggling to crack a specific brief, the Ad Doctor can help them.”

He adds that the service will help clients with a variety of issues including how to reduce terms and conditions at the end of ads, or to help them get a broader perspective on the effectiveness of their current campaign.

The service follows the launch of £3m fund in September that aims to provide advertisers and agencies with support and insight on how best to use radio. The RAB aims to use the partnership fund to work with individual advertisers and to help them with bespoke research or creative consultation (MW.co.uk, 18 September).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here