Bowley named as Digital Cinema Media director

Martin Bowley, the former Carlton Sales chief executive, has been appointed as managing director of sales house Digital Cinema Media.

Bowley will take over the newly created role on February 1 and will work alongside acting chief executive Debbie Chalet. She joined after the sale of the business to DCM, a company formed by Odeon Cinema and Cineworld Group, for £500,000.

DCM rebranded from Carlton Screen Advertising in July this year after being sold by ITV. It was owned by Carlton when the ITV region merged with rival Granada in 2003. The move led to Bowley’s departure (MW November 3, 2003).

Bowley has been linked with a number of high-profile jobs since his departure from Carlton, including the RadioCentre chief executive role later taken by Andrew Harrison.

Bowley is currently Europe, Middle East and Africa managing director of mobile entertainment company PlayPhone. He was previously chief operating officer of the mobile company Pitch Entertainment Group and also co-launched a content venture with Miles Calcraft Briginshaw Duffy called Amplified, before moving to the recruitment company Kendall Tarrant.

He joined Carlton in 1992 and was part of a management buy-out of sales in 2002. The plans did not go ahead and he lost out to Graham Duff, his counterpart at Granada Enterprises, for the top sales role after the Carlton/Granada merger.

ITV’s decision to sell CSA was part of a move to rid itself of non-core assets such as its stakes in the football clubs Liverpool FC and Arsenal.

DCM, the UK’s biggest cinema advertiser, has a market share of more than 60% including deals with Odeon, Cineworld, Empire, Showcase and Picturehouse circuits.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here