Emirates reviews global ad account

Emirates is understood to be reviewing its global advertising account ahead of its sponsorship of the 2010 FIFA World Cup. UK incumbent Leagas Delaney is not repitching for the £5m account.

The agency will be charged with promoting the FIFA sponsorship through a global communications strategy.

Agencies including BBDO, which handles its advertising in Dubai, Saatchi & Saatchi which works with Emirates in Frankfurt, and Fallon are pitching for the global business. The airline has also invited five other undisclosed digital agencies.

In 2006, Emirates Airlines announced the signing of a seven-year deal worth £112m to become a FIFA Partner as part of the airline’s biggest ever sponsorship tie-up.

The deal gave the company the exclusive rights to broadcast matches during both the 2010 and 2014 FIFA World Cup tournaments to passengers on its in-flight entertainment system.

It also became the first airline to sponsor FIFA when it became the official partner of the 2006 World Cup in Germany.

An ad agency is set to be appointed in the next few days. Emirates declined to comment on the review.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here