PepsiCo appoints chief marketing officer

PepsiCo has appointed Jill Beraud to the newly created position of worldwide chief marketing officer. She has most recently come from Victoria’s Secret where she occupied the same role.

PepsiCo has appointed Jill Beraud (pictured) to the newly created position of worldwide chief marketing officer. She has most recently come from Victoria’s Secret where she occupied the same role.

Beraud will be charged with developing marketing strategies for PepsiCo’s $39bn portfolio of Frito-Lay, cola beverages and Quaker products. She will oversee up to 200 countries.

In May, PepsiCo appointed Juan Albanell as vice-president of beverages marketing in Europe (MW May 8). It followed the promotion of key marketers in the UK and US. He replaced David Johnston, who left the role on April 1 to become general manager of Quaker and Tropicana in the UK.

In other recent news, Abbott Mead Vickers.BBDO is on alert over its Pepsi business after the $60m (£40m) US account was moved from BBDO to TBWAChiatDay. The agency had held the business for almost 50 years.

The move in the US, which includes the Pepsi and Diet Pepsi brands, was made by PepsiCo North American chief marketing officer Dave Burwick, who said the agency has been brought in to “reinvigorate Pepsi’s legacy of leading advertising”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here