PepsiCo appoints chief marketing officer

PepsiCo has appointed Jill Beraud to the newly created position of worldwide chief marketing officer. She has most recently come from Victoria’s Secret where she occupied the same role.

PepsiCo has appointed Jill Beraud (pictured) to the newly created position of worldwide chief marketing officer. She has most recently come from Victoria’s Secret where she occupied the same role.

Beraud will be charged with developing marketing strategies for PepsiCo’s $39bn portfolio of Frito-Lay, cola beverages and Quaker products. She will oversee up to 200 countries.

In May, PepsiCo appointed Juan Albanell as vice-president of beverages marketing in Europe (MW May 8). It followed the promotion of key marketers in the UK and US. He replaced David Johnston, who left the role on April 1 to become general manager of Quaker and Tropicana in the UK.

In other recent news, Abbott Mead Vickers.BBDO is on alert over its Pepsi business after the $60m (£40m) US account was moved from BBDO to TBWAChiatDay. The agency had held the business for almost 50 years.

The move in the US, which includes the Pepsi and Diet Pepsi brands, was made by PepsiCo North American chief marketing officer Dave Burwick, who said the agency has been brought in to “reinvigorate Pepsi’s legacy of leading advertising”.

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