Avon has signed former Friends star Courteney Cox to promote its new fragrance Spotlight. It will launch in June next year.
Cox will appear in a global campaign that will have the strapline, “Step into it”. The ads will run across TV and print around the launch. She will also appear in the Avon brochure.
The fragrance, which has been designed by International Flavours and Fragrances (IFF) in France, will have “spotlights” on the packaging that aims give the impression of a dressing room mirror.
Avon is also launching new fragrance “Unscripted” in the UK aimed at the male marketing in June 2009 too. The fragrance will be promoted by Greys Anatomy star Patrick Dempsey.