Hewlett-Packard reviews EMEA account

Hewlett-Packard has called a pan-European review of its 30m advertising for its consumer products division, currently held by McCann Erickson. The agency is expected to pitch against HP roster networks BBDO and Publicis Groupe.

Hewlett-Packard has called a pan-European review of its £30m advertising for its consumer products division, currently held by McCann Erickson. The agency is expected to pitch against HP roster networks BBDO and Publicis Groupe.

A HP spokesman says the electronics company is reviewing the account across the Europe, Middle East and Africa region, but he adds that it is considering consolidating the account globally. BBDO holds the business in America, while Publicis is incumbent across Asia.

BBDO also handles HP’s imaging and products advertising globally after winning the business in April this year. Publicis Dialog handles direct marketing for HP Personal Services, the consumer products division, across EMEA and was previously incumbent on the region’s above-the-line business.

McCann Erickson was appointed to handle advertising for the division, which encompasses products such as laptops and PCs, across EMEA in March 2006.

The review comes alongside a pitch of the company’s £150m global media planning and buying account, which is held by ZenithOptimedia. The media review was called last month.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here