MCBD and Debenhams part company after four years

Debenhams has parted company with Miles Calcraft Briginshaw Duffy after the agency resigned the account. It is understood that the department store chain is already contacting agencies about a pitch.

It is not clear if a review, which is expected to be overseen by head of marketing Alison Jones, will start before Christmas.

The move means MCBD could pitch for rival John Lewis, which will reveal a shortlist for its £20m account on Friday. Incumbent Lowe London is repitching.

Jones says: “We’re flattered that someone else on the high street is trying to steal our advertising clothes. We can confirm the agency has resigned, however it will be working out its three month notice period. In the meantime we will be actively looking at alternative agencies. The move will in no way effect our current advertising and marketing strategy.”

Debenhams appointed MCBD to its £16.5m account in 2004 and used TV over 2005 to promote its designer clothing ranges, but it has reduced its TV work since then to focus on print. It has not launched a Christmas campaign this year and the account is thought to be worth about £8m now.

The agency confirmed that it has parted company with the retailer but decline to comment any further.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here