Amscreen signs ad deal with Powerleague

Amscreen, Sir Alan Sugar’s digital signage company, has signed a five-year ad deal with football centre operator Powerleague. The agreement will see Amscreen’s screens installed in the reception areas of Powerleague’s 44 centres across the UK.

The digital screens will carry ads and information targeted at the operator’s predominantly male customer base.

The agreement allows Amscreen exclusive digital advertising sales rights, as well as space for Powerleague’s customer information messages and anchor advertisers which include Xbox, Nivea For Men, Nike, Lucozade and Carling.

Powerleague, the commercial five-a-side football operator, has more than 125,000 customers playing each week with 97% of these customers male and 92% under the age of 40.

Amscreen’s wireless digital signage technology allows advertisers to update content via mobile technology and aims to attract new advertisers that want to target men under 40.

Last month, Amscreen announced a trial deployment deal with Lloyds Pharmacy to carry advertisements as well as promotional services such as blood pressure checking and NHS diabetes tests.

Latest from Marketing Week

Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here