Britvic gives Tradewind digital task

Britvic has appointed Tradewind to handle its digital strategy. It is part of the soft drinks company’s push to bolster its digital activity.

The agency won the business following an informal pitch process against a number of undisclosed digital consultancies. There was no incumbent on the account.

Tradewind, an independent digital consultancy, will work with Britvic to help implement a new, two-year digital strategy across its portfolio of brands, including Pepsi, Tango and Robinsons.

The agency will work with Britvic digital manager Denise Meek, and will start with the development of a digital training programme for the company’s brand managers. Tradewind will also provide digital consultancy services across the business.

Meek says it is working on implementing a strategy that will drive digital integration across the business.

Last month, Britvic launched a major integrated campaign for Tango created by Bartle Bogle Hegarty. The “Save Tango” campaign included TV, outdoor, an interactive website, social media, PR and experiential activity. .

The drinks company has seen positive results this year with a 29% increase in sales for the 12 months to September 28.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here