Burberry is launching a global ad campaign in January to promote its Spring/Summer 2009 collection. It aims to promote the brand’s outerwear collection and its “iconic check” through the ads.
The campaign, which has been created by Burberry’s creative director Christopher Bailey, will showcase its outerwear and the brand’s latest black and white check range, which is inspired by Burberry fragrance “The Beat”.
The Spring Summer 2009 campaign will also showcase its extended range of denim and sports wear for men and women along with women’s accessories such as shoes, jewellery and bags.
The ad features Burberry models Lily Donaldson, Eden Clarke and Richard Wyndham and actor George Craig. It breaks globally in the February issues of style, fashion and other consumer magazines and will be supported online through its website.