Chemistry gains Kraft coffee maker account

TassimoChemistry Communications has been appointed to handle the pan-European customer relationship management account for Kraft’s gourmet coffee maker, Tassimo. The agency won the business following a pitch against the incumbent, Wunderman, and several other undisclosed agencies.

The agency will start work in mid-February, and will focus on driving sales in the UK, France, Germany, Austria and Switzerland.

It will create CRM campaigns, pushing Tassimo’s relationships with Kraft’s hot drink brands that are used in the machine.

Tassimo launched in the UK in January 2005, and makes Kraft’s range of Kenco ground coffees, as well as Twinings tea and Suchard hot chocolate. It competes with Nestlé’s Nespresso system.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here