EasyJet signs up as Capital FM breakfast show partner

Johnny%20Vaughan%20%26%20Lisa%20Snowdon95.8 Capital FM, the Global Radio-owned London station, has signed easyJet.com as the sponsor of its breakfast show. The deal will run for eight weeks from the start of next year.

It will include sponsorship credits on show, which is presented by Johnny Vaughan and Lisa Snowdon. It will also include a weekly feature called Free Flight Friday with easyJet.com, where Vaughan will become “Captain Johnny”, heading a virtual aircraft and offering listeners the chance to win return flights. The first week of the promotion will also see a holiday given away every day.

The deal, which has been developed by Global Radio Sales and OMD, follows an eight-week sponsorship of the station’s weather bulletins and “Free Flight Frenzy” on Margherita Taylor’s Monday show.

The show reclaimed the number one slot at breakfast in London according to Rajar figures during the third quarter to the end of September, with 862,000 listeners tuning in every morning.

Kellogg’s was the sponsor of the 95.8 Capital FM show for three years after signing a £6m deal for the Chris Tarrant show in 2003. It later resigned the deal and expanded it to include the Century stations in the north. The deal finished in 2006 and it has since had a series of shorter deals with brands such as Sunsilk and bmi, which had a year-long deal that ended in June.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here