Wickes, the home improvement retailer, is launching its first television ad in almost ten years. The six executions forms part of its £15m marketing investment for next year to promote awareness and increase its share of the market.
The TV ad, created by Mortimer Whittaker O’Sullivan (MWO), breaks on December 21 and features a man fitting his kitchen and signing his name on the last drawer after being satisfied with his work. It includes the strapline: “It’s got our name on it. Wickes”.
The ad, which highlights the retailler’s affordable prices, will run across ITV, Channel 4, Five and Sky during primetime programmes, including Coronation Street. Other executions will launch during the first half of next year. It will be supported by press and in-store marketing activities from January.
Matthew Critchley, brand director at Wickes, says: “A launch onto TV is a significant marketing development for the company and will provide us with a greater share of voice in this tough market.”
Wickes appointed MWO to its £10m ad account in January.