BJL, a regional advertising agency, has been appointed by the Department of Health to develop three pilot health campaigns targeting women of child-bearing age in North Kirklees. The agency was appointed following a pitch against three undisclosed agencies managed by the COI.
BJL will develop a print and outdoor campaign which will feature across North Kirklees.
Charlotte Thompson, director at BJL, says: “The interventions are designed to respond to some deeply ingrained social behaviour with empathy and creativity. The pilots should have a significant effect on health inequalities in deprived areas which is understandably very motivating to the team here at BJL.”
BJL has previously developed local campaigns looking at tackling domestic violence and sudden infant death. Local authorities say they are confident the new campaign will have a similar affect.
In September, William Hill appointed BJL to create a TV campaign following a three-way pitch against undisclosed roster agencies. The agency has created a TV commercial promoting online casino gaming.