888 Holdings signs bingo expansion agreements
888 Holdings is a planning a major expansion of its bingo operation. The group has signed three agreements to launch bingo networks, with two planned for the UK.
The new bingo networks, due to launch next year, will be launched on behalf of third party companies and will significantly increase 888 Holdings’ business-to-business presence. It is hoped the new games will boost revenues and geographic reach.
As well as the UK networks, the company is to launch a bingo site in Spain, its first specifically aimed at that market.
The group’s current third party bingo portfolio includes Foxy Bingo, Mirror Bingo, Cashcade Network, think Bingo, Thinkbingocosy, Bingo Scotland and Wink Bingo.
888 chief executive, Gigi Levy, says the new initiatives represent an acceleration of the company’s bingo activity, currently the fastest growing segment of the online gaming industry and also its focus on expanding its B2B operation.
It is not yet known how the new bingo networks will be branded. 888’s popular bingo website, 888ladiesbingo recently launched a VIP members club called Golden Ladies, offering extra benefits for regular members in an effort to combat the habit bingo players have for flitting between several sites.
