Lowe pulls out of 20m John Lewis pitch

Lowe London has pulled out of the 20m ad pitch for John Lewis. The move by the incumbent has come in a year which has seen key account losses and the departure of its executive creative director, Ed Morris (pictured).

Lowe London has pulled out of the £20m ad pitch for John Lewis. The move by the incumbent has come in a year which has seen key account losses and the departure of its executive creative director, Ed Morris (pictured).

The shortlist for the John Lewis account is now down to Adam & Eve and Miles Calcraft Briginshaw Duffy.

In a statement Lowe says: “We are running a business, and as such, we need to make decisions about how to best deploy our resources and we do not believe that the pitch favours our participation.”

Last month Morris announced that he would be stepping down from day-to-day management of the agency early next year. He is expected to consult for the agency. It is not clear if he has a job to go to, but it is understood that he has remained close to clients such as Innocent and John Lewis.

This year Lowe lost its grip on the Stella Artois business, which has now gone to Mother. Last month it lost the £100m Nokia N Series account to Wieden & Kennedy. It has also lost the Innocent and Twinings accounts. However, the agency network recently managed to nab the £100m global Knorr business (MW December 10).

John Lewis called the review, which is being led by head of brand communication Craig Inglis, last month who said he was taking the action because of the tough economic climate. The process is being handled by the AAR.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here