Phd set to scoop 50m Canon account

Phd is being tipped to scoop the consolidated 50m pan-European media planning and buying account for Canon. It is the first time the print technology company has consolidated its European media duties into one agency.

Phd is being tipped to scoop the consolidated £50m pan-European media planning and buying account for Canon. It is the first time the print technology company has consolidated its European media duties into one agency.

Omnicom-owned Phd pitched against Carat and Universal McCann. UK incumbent BJK&E, now renamed Maxus as part of the WPP network, had held the bulk of the European business but did not repitch.

Canon spends £10m on media in the UK, much of it on print. It also spends £16m in Germany, £6m in Italy and £5m in the Netherlands according to Nielsen Media Research. The review was conducted through the AAR and led out of Canon’s head office in Amsterdam.

The review was called in September and is understood to have come ahead of a relaunch of the brand next year. Canon also intends to extend its focus outside Western Europe.

The move highlights its increased focus online although it also has a strong focus on European football sponsorship and was a sponsor of UEFA Euro 2008.

A Canon spokesman says no appointment has been made.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here