Month: December 2008

GTech acquires global rights to gaming brands

Marketing Week

GTech, the gaming technology company, has acquired global online licensing rights for Harrah’s gaming brands. The deal covers use of World Series of Poker, Harrah’s and Caesars for lottery games. The deal also allows GTech to offer players benefits in addition to cash prizes that include visits to Harrah’s owned and managed casinos and resorts […]

Ofcom clamps down on unfair charges

Marketing Week

Ofcom is clamping down on telecom and pay-TV companies over unfair charges hidden in the small print of bills. The media regulator says companies have until April to alter terms and conditions to comply with the law. The Ofcom guidance published today (December 19) also says advertising strategies should include information on extra charges, such […]

Lowe pulls out of 20m John Lewis pitch

Marketing Week

Lowe London has pulled out of the 20m ad pitch for John Lewis. The move by the incumbent has come in a year which has seen key account losses and the departure of its executive creative director, Ed Morris (pictured).

Gaming body hits out at US for 193m fine

Marketing Week

Online gaming body, the Remote Gambling Association (RGA), has hit out at US authorities for fining PartyGaming co-founder Anurag Dikshit £193m. It is the latest incident in the battle that ensued after the US banned European online betting businesses from collecting revenues in the US. The RGA is calling on the European Commission to protect […]

Government in bail-out talks with Jaguar

Marketing Week

The Government is in emergency talks with Jaguar Land Rover over a state-funded bail-out plan. Business Secretary Peter Mandelson has confirmed that discussions were in play, but warned that he did not have an “open chequebook”. Mandelson says it is too early to judge whether state help would be needed for Jaguar Land Rover, and […]

Supermarkets pledge to cut plastic bag usage

Marketing Week

UK supermarket chains including Tesco, Sainsbury’s, Marks & Spencer and Waitrose, have signed an agreement with the Government to halve the number of plastic carrier bags they provide their customers. The agreement is part of a drive to cut waste.

The twelve months that shook the world

Marketing Week

Rounding up a year’s events is often an invitation to hyperbole. It is hard to resist sexing up the high points of the previous 12 months in an attempt to portray them as more interesting than they really were. This time around, however, the opposite c…

Coors extends Carling Cup sponsorship

Marketing Week

Coors Brewers has extended its sponsorship of the Carling Cup for a further three years. It will see the partnership with The Football League continue until 2012. The agreement makes the relationship between Coors and The Football League one of the longest in football. The new deal will extend the partnership to fourteen seasons, with […]

Lenovo signs F1 team sponsorship deal

Marketing Week

Lenovo has agreed a sponsorship deal with the Vodafone McLaren Mercedes Formula One team. The PC manufacturer had previously worked with the AT&T Williams team but opted not to renew its contract with them at the end of this season. Lenovo will provide its notebook and desktop PC ranges to all team staff both at […]

Johnson unveils 3bn support package

Marketing Week

Mayor of London Boris Johnson has unveiled a 3bn package of measures to help the capital weather the economic downturn. Plans include a major campaign to make businesses aware of available help and a 1m boost in tourism advertising.

Retail sales see unexpected rise in November

Marketing Week

UK retail sales unexpectedly rose by 0.3% in November for the first time in three months. Consumer spending in the run up to Christmas, spurted by heavy discounting among food retailers and supermarkets boosted sales volumes. According to the Office for National Statistics, British retail sales were up 1.5% from a year ago and rose […]

Omnicom to slash 3,500 jobs

Marketing Week

Omnicom Group is planning to axe up to 3,500 jobs globally. The cuts are expected to occur across the board, though it is not clear which of its agencies will be most affected. The job losses will represent 5% of its 70,0000 workforce. Its main ad agency networks include DDB, TBWA and BBDO, while its […]

Diet brands slammed by Which?

Marketing Week

Diet food brands and weight loss products are little better than their full fat counterparts, according to a new report released by consumer watchdog Which?. Brands such as Kellogg’s Special K and Weight Watchers were among those to be named and shamed. Following an analysis of calorie, fat and sugar levels of a number of […]