WWF-UK is launching a TV campaign to promote its adopt a polar bear scheme and raise awareness of its work to combat climate change. The campaign aims to highlight the struggle for survival of polar bears in the wild.
HMV is trialling in-store kiosks, which will allow users to pay for and download music onto USB keys without having to queue. Consumers will be able to browse music, games and DVDs as well as reserve products and download film trailers. The kiosks will be trialled at HMV stores in Westfield shopping centre, High Wycombe, […]
Guardian Media Group Radio is renaming its two Century Radio stations as Real Radio. The name change will see six stations come under one unified brand. Century broadcasts across the north-west and north-east of England and will be formally renamed as Real Radio next April. The move will be backed by regional marketing campaigns. They […]
Ofcom has fined the BBC 95,000 for inviting listeners to participate in two pre-recorded radio competitions, which breached the broadcasting code. The watchdog fined BBC Radio 2 70,000 and BBC London 84.9fm 25,000 for airing a series of pre-recorded shows hosted by TV personalities Dermot O’Leary and Tony Blackburn in 2006.
British Airways and Qantas have ended merger negotiations after failing to come to an agreement over the £4.1bn deal. However, the two airlines will continue to work together as part of a ten-airline global alliance. Qantas says that despite the potential longer-term benefits the airlines have not reached an agreement over “the key terms of […]
We all love a bargain but in the run-up to Christmas it appears that consumers are abandoning online shopping in favour of taking advantage of the many cut-price offers on the high street
Streetcar is a pay-as-you-go car hire service that allows people to use a vehicle as if it were their own, but without the hassle and cost of true car ownership. The idea works in larger cities that have congestion problems and the success of the internet has taken this idea to a new, higher level […]
Heineken global cider business manager Paul Bartlett has defected to rival C&C Group. It is unclear at this stage what role he has taken.
Pizza Hut’s UK trial of a low-priced home delivery and collection service called PHD by Pizza Hut shows that the chain is serious about its goal of fighting off competition from delivery rival Domino’s Pizza. But some observers have warned that PHD must offer a good quality product or risk damaging perceptions of its parent […]
The Advertising Standards Authority has slammed film distributor Lion Gate UK for advertising a film called Righteous Kill at Stockwell tube station the day before the inquest into the shooting of Jean Charles de Menezes. The ad, created by Tea, sho…
Gallaher, the tobacco company, has split its below-the-line account between Haygarth and incumbent Ignis. It is thought to be worth about £1m. Ignis will oversee itsfestival activation programme, while Haygarth will handle retail activity. The company called the review, which was overseen by the AAR, in the autumn (MW.co.uk October 29). Companies such as Imperial […]
St Luke’s has won the advertising account for steamy publisher Mills & Boon. It follows a two-way pitch against an undisclosed agency.
Billington Cartmel has been appointed by the Central Office of Information to handle marketing communications for the Department for Business, Enterprise and Regulatory Reform (BERR), after winning a pitch against an undisclosed number of agencies. The agency now has a brief to raise awareness of consumer rights, and is already working with the department’s partners […]
Hubert Burda Media, the German publishing group, is reviewing the media planning and buying account for Love It!, the women’s weekly it acquired from News International last week. The magazine spent £1m this year although it is understood that it will increase to the “low millions” over the next year. The account was handled in-house […]
CBS Interactive, the online content company, is centralising marketing across its website portfolio, including music-based social network Last.fm and publisher CNET. The new unit, CBS Interactive Marketing, will be responsible for marketing across the sites and will look to cut costs and reduce duplication across the network. The decision to form the group comes a […]