Media owners faced a double-whammy in 2008 as they struggled to cut costs and faced the threat of advertisers slashing budgets. Radio, perhaps, saw the most significant change when Global Radio snapped up GCap Media, owner of 95.8 Capital FM and Classic FM, for £375m in March. It came despite a major cost-cutting plan announced […]
Time to invest in a dose of original thinking
As screens become part of our personal space, advertisers must avoid taking a one-size-fits-all approach and tailor their creative work to a multiscreen environment. Catherine Turner reports
TV advertising for “junk food” has fallen by an estimated 34%, according to media watchdog, Ofcom. It says its phased restrictions on food ads during children’s programming has seen the amount of ads for foods high in fat, salt and sugar (HFSS) seen by children fall by an estimated 34%. It adds that as a […]
One of the defining characteristics of interactive media is complexity. This is partly due to the technologies involved, but it is also something that will be familiar to people with a background in DM. Anyone who was around at the dawn of internet time – about 1995 – will recall that one of the promises […]
While companies strove to cut the excesses of their businesses from workforce numbers to marketing budgets as the world neared recession, the Government aimed to trim the fat of the land in 2008. The past year has been a year of contrasts, consolidation and soul-searching, as companies and marketers continued to battle worsening market conditions.
A new era in marketing is opening up as credit crisis-hit shoppers re-evaluate their attitudes to consumerism. With unemployment rising and those lucky enough to have cash determined to conserve it, people are reining in their spending. But there are also signs of a profound shift in attitudes as the conspicuous consumption that powered the […]
Barclays has launched a group-wide review of its global sponsorships, in a move that could see the financial giant scrap its £65m FA Premier League deal. Speaking exclusively to Marketing Week, Libby Chambers, Barclays Global Retail and Commercial Banking chief marketing officer, says the Premier League sponsorship is “very much” part of the overall review. […]
Airmiles has extended the role of director of mileage partnership Andrea Burchett to include marketing. She will take on the marketing remit from Sarah Wood, who is leaving to join Waitrose. In her new role of director of relationship marketing and insight, Burchett will existing marketing, mileage partnerships and insight teams Before joining Airmiles, Burchett […]
Swiftcover.com, the Axa-owned online insurance brand, has signed a deal to sponsor Sky’s 2009 science fiction season. The deal will run across sci fi shows on BSkyB’s Sky 1, Sky 2 and Sky 3 channels in a six month deal starting in January. The deal includes programmes such as Battlestar Galactica, A Town called Eureka, […]
P&O Cruises is launching an integrated ad campaign to drive bookings for next summer. The campaign will run across TV, radio, online and press, with the TV ads breaking on Boxing Day.
Hipp Organic, the organic baby food company, has appointed Spinnaker to handle the direct marketing for its full product range. The agency pitched against EHS Brann Cirencester and WDMP. The company called the review, which was overseen by the AAR, in a bid to drive awareness of the brand. It did not have an incumbent […]
Will Harris, the UK marketing director of Nokia, has moved into an expanded role that includes responsibility for the mobile handset maker’s new product and services development. He takes over responsibility for the Go-To-Market division from Sami Lehtinen, who has taken on the new role head of retail. The merging of the roles is understood […]
Moneysupermarket.com Group, the comparison site company, has poached David Osborne, regional general manager at Easyjet UK. He will join the company as group marketing director in March. Osborne will join alongside new chief executive Peter Plumb, who will replace current chief executive and founder Simon Nixon when he becomes deputy chairman in February. Plumb joined […]
Medal Hopes, the Government scheme to raise cash for potential Olympians, is flawed and should be completely reworked, say sports bodies.