Brands, like newspapers, have to keep on breaking news. And if there is no news, they need to go out and create some. Newness is a social fixation and an economic necessity. Long-term survival for a brand depends on constantly giving your audience something fresh, revolutionary or innovative. Modern consumers tire easily, and marketers need […]
News International is mooting a series of editorial job cuts across its tabloid and broadsheet newspapers in the next two weeks. The newspaper publisher is also considering cutting the rates it pays some agencies for stories. It is thought production staff, mainly sub-editors, will be the worst hit as the publisher looks to consolidate print […]
E-tailer Amazon has revealed a 9% increase in profits for the final three months of last year. It says net profit totalled $225m (£157m) in the fourth quarter, up from $207m (£145m) a year ago. The company says it enjoyed a robust holiday shopping season and has not yet been hit hard by the cutback […]
The government has given its backing to a Channel 4 tie-up with BBC Worldwide in its Digital Britain report. Commuications minister Lord Carter re-iterated the views expressed in Ofcom’s public service broadcasting review last week calling for Channel 4 to be at the heart of a “new entity”. In his Digital Britain report, published today […]
The communications minister, Lord Carter, has pledged to deliver broadband to every home in the UK by 2012 in his Digital Britain report. Carter’s report said the government is inviting the BBC to take a lead role to drive the universal takeup of broadband through “marketing, cross-promotion and the provision of content”. Carter’s report confirms […]
The government has today (Janauary 29) avoided confirming an analogue radio switch-off in its Digital Britain report. Communications minister, Lord Carter, says there is no reason why analogue and digital radio cannot not exist together. The report says the government is committed to making DAB a “primary distribution network” for radio. It says DAB has […]
Honda is closing its UK production plants from today. The move will affect just over 3,000 of the 4,000 employees, who will receive their full basic pay for the first two months, but around 60% thereafter. The shutdown is at its Swindon base and is considered to be one of the longest in Britain’s recent […]
Readers Digest UK has appointed a new publishing director. Katherine Rose, a former TK Maxx marketer. Rose will take the commercial helm at the publishers Music and Video division.
Toyota GB has appointed Kitcatt Nohr to handle its direct marketing account. The agency will take on all customer acquisition and retention activity with a particular focus on cultivating new customers, with a unified team working across Toyota and sister marque Lexus, which it took on last summer. The account was awarded following an 11th […]
High street group Alliance Boots has merged its Boots Opticians business with competitor Dollond & Aitchison. The new business, which will trade as Boots Opticians, will create the second largest optical chain in the UK with 690 shops, including around 210 franchises.
The consumers behaviour in a recession is markedly different from that in boom times, so marketers must change their behaviour as well. The importance of the data that you use to underpin every marketing communication you execute will grow significantly in 2009. History is taking on a new meaning. The question of whether we can still predict consumer behaviour, based on how those same consumers acted in the past has never been more relevant. Demographic indicators are shifting as fast as changes to observed behaviour. Consumers are changing their lifestyle and leisure habits as well as their purchasing behaviour.
Londons 95.8 Capital FM breakfast duo Johnny Vaughan and Lisa Snowdon have retained the number one spot in the capital, according to the latest Rajar listening figures. The duo had 11,000 more listeners than Heart 106.2 FMs Jamie Theakston and Harriet Scott.