A YouTube-style service for marketers

A YouTube-style service is being launched for marketers to enable them to access videos made by young people.

Jo Roberts
Jo Roberts

Brands will be able to access video clips from 16 – 29-year-olds from Canada, USA and the UK. Videos from experts will also be uploaded onto the website as well as vox pops. Young people from a spread of different backgrounds will be given flip video cameras to make mini-documentaries on a variety of different issues.

Ian Pierpoint, founder and president of The Sound Research, says the aim of the service is enabling brands “to be constantly connected to your consumers via your laptop”. He argues that this approach will give an “unfiltered understanding of the consumer.”

The aim of the service is to become a directory for marketers who want to look up opinions and trends on certain issues. Brands wanting to find out about teens and their dating habits will be able to search for clips on that subject area, for example.

Different topics will be given to ’millennials’ each month and each film will be rated so that subscribers can watch the most popular entries.

There are also plans to produce professional documentaries on the website. It will be interesting to see which brands find this service useful, and what kind of documentaries will be created on this website.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here