Absolute Radio to let listener host festival
Absolute Radio has signed a summer long sponsorship deal with Swiftcover.com that will offer listeners the opportunity to host a festival in their own garden.
The chosen listener’s festival will consist of a music headliner, a comedy feature, food stalls, security, a beer tent and other facilities.
The campaign aims to communicate that spending less time sorting out home insurance gives you more time to “rock out”.
Swiftcover.com will sponsor the station’s RadioPlayer – the new online platform which allows listeners to access all UK radio stations. The online insurer will also sponsor the station for a six week long breakfast show, beginning with the festival on 25th April.
The partnership first began last year when Swiftcover.com signed a year long deal to sponsor Absolute Radio’s live music shows.
