Ann Summers launches first TV ad

Ann Summers is launching its first ever TV ad as part of its multichannel campaign to find the “UK’s sexiest face” to star in future ads.

The lingerie retailer launched the competition in September inviting women to apply to appear in its advertising.

Ten finalists were chosen, and all appear in the two-minute ad, which aired during The Only Way Is Essex last night (9 November).

The public can now vote via the Sexy Uncovered website to choose which of the 10 women will appear in Ann Summers’ Valentine campaign in 2012.

The TV activity is part of Ann Summers’ ongoing brand refresh.

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