Argos pushes multi-channel message

Argos is launching a television advertising campaign to promote its multi-channel shopping proposition.


The catalogue chain says it wants customers to know that there is a range of ways of shopping with the chain across catalogue, online, and mobile shopping with in-store pickup and home delivery.

The catalogue retailer hopes to coin the phrase “Argosing it” to reflect how its multi-channel options help its busy customers.

The ad introduces “the Argos effect” and asks: “what if you could apply the speed, ease and multi-channel convenience of Argosing it to any situation?”

Siobhan Fitzpatrick, Argos head of brand marketing, says: “In everything we do, we want to emphasise the unique benefits of ’Argosing it’. This ad is the first of a series that shows people how ’Argosing it’ can save them time and effort in getting what they want, when they want it.”

The TV ads will be supported with radio, press, and online activity to push the “Argosing it” concept.

The television campaign launches on Friday 28 May.

In January, Argos revealed a new brand identity and logo – its first brand refresh in 10 years.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here