The new look brand, created by The Brand Union, is the first overhaul the Home Retail Group owned chain has undergone in 10 years, and aims to give the chain a more modern identity.
The new catalogue launches tomorrow (23 January).
Argos is also launching a TV ad campaign, created by CHI & Partners, to promote its online Check and Reserve service, which lets customers buy products online and collect them from stores at a convenient time.
The campaign will be followed by ads promoting new products and deals.
The new catalogue includes a larger Argos Value range with more than 350 products. The retailer is introducing 7,000 new products including an extended camping range in response to the growing “staycation” trend.
Argos managing director, Sara Weller, says: “The new catalogue launches alongside the refreshed brand and illustrates the commitment to our customers. The new branding reinforces that Argos is the unique shopping experience it always has been, offering great products at even better prices, but with an exciting new look for a new year.”