Asda teams up with cashback site Quidco

Asda is teaming up with online cashback site Quidco.com to offer customers money back on grocery shopping for the first time.

By shopping online with Asda via the Quidco site, an average family can now save over £100 each year on their groceries.

Quidco will reward users with 1% cashback on their groceries, including delivery charges, via a referral system that means Asda’s online operation recognises if a customer has come via Quidco.

Chris Dalrymple, Online Marketing Manager at Asda says, “Saving people money and keeping costs low is a fundamental part of our culture and through Quidco we can help our customers to really reap the benefits of shopping through the online channel. It provides a unique way to recruit those customers who, until recently, may not have had access to the home delivery service.”

Earlier this year the supermarket expanded its online experience with the launch of its social networking site Your Asda.

Quidco is the UK’s biggest cashback site and currently has 570,000 users. It expects consumers to spend £200m through its referral system this year.

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