Asics jumps at Bupa Great Run sponsorship

The Bupa Great Run Series has signed up Asics as its official sportswear and running shoe partner to replace Nike.

/d/u/s/Running.jpg

Asics is pursuing a strategy of positioning as the leader in the performance running footwear sector. It is increasing its ad spend this year and has already run its first UK television spots along with advertising in the sports sections of the national press and activity in national gym chains.

It has signed a three year deal with Great Run series and will be able to display, promote and sell products at the Great Run events in the UK. It will create a dedicated area on the Great Run website to give product and training advice for runners.

The Bupa Great Run Series holds 10 events, including the Great North Run, Great Yorkshire Run and Great Edinburgh Run.

Asics managing director UK & Ireland Barry Mellis says: “This partnership with the Great Run series will cement Asics’ position as the runner’s choice in the UK.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here