Nick Robertson, CEO of ASOS, told The Financial Times, “We have 7.5m fashion-loving customers coming to the ASOS website every month and I want them to be able to recycle their wardrobes among each other.”
ASOS, founded in 2000, sells its own-branded clothes as well as designer brands such as Hugo Boss, D&G and Calvin Klein. It reported total sales of £223m, up 35%, for the 12 months to 31 March 2010.
new media age revealed last week that the etailer is looking to move onto mobile after issuing a tender for agencies to develop its mobile strategy (nma 29 April 2010).
In March, ASOS launched a website that aggregates the Twitter feeds of top fashion insiders. The pure-play retailer has launched asosfollowsfashion.com to help users follow the best fashion Twitter feeds and show ASOS to be a fashion-conscious brand.
Robertson has been shortlisted for the Greatest Individual Contribution to New Media category in this year’s nma Effectiveness Awards. See here for details of how to vote.
This story first appeared on newmediaage.co.uk