Aviva makes UK marketing director role more customer focused

Aviva has broadened the role of its UK marketing director following the appointment of its life insurance division’s marketing head Anne Filatotchev.

/d/p/t/Aviva.jpg
Aviva’s You Are the Big Picture campaign

The role now takes on a new function dedicated to research, customer data and analytics. It continues to be responsible for marketing strategy, including planning, brand, advertising, corporate responsibility and sponsorship.

As Aviva Life’s marketing director Filatotchev was credited with ensuring customers are a “central focus” for the overall business, which is why her new role takes on added customer data and research responsibilities.

Aviva recently encouraged its customers to upload their photos to its Facebook page to become part of an upcoming advertising campaign, dubbed “You Are The Big Picture”, that will displayed across Europe.

Filatotchev replaces Gary Price, who left the company in June after less than two years in the job. She will report in to new UK commercial director Craig Thornton.

Filatotchev joined Aviva from global management consulting firm Accenture, where she held the role of strategy senior manager, working across financial services organisations in the UK and Europe.

Read Marketing Week’s profile of Aviva CMO Amanda Mackenzie

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here