Barclaycard offers chance to win an easier Christmas

Barclaycard is running a digital advent calendar campaign offering customers the chance to win exclusive prizes in the run up to Christmas.

/p/b/e/barclaycard160.jpg

Each day from today (1 December) until Christmas Day customers can win experiences including a visit from TV chef James Martin to help with preparations, or have X-Factor star Olly Murs to sing carols at their home.

The interactive advent calendar is being hosted on Barclaycard’s Facebook page.

The digital initiative is part of Barclaycard’s “Easier” brand campaign that launched last month.

Gary Twelvetree, global brand director at Barclaycard, says: “Barclaycard is embedded in to the payment journey, but it’s not just about the purchase – this campaign is about Barclaycard’s role to make things easier at Christmas, but it’s not just a short term campaign – it’s a long term strategy.”

Twelvetree adds that Barclaycard is planning to launch TV activity to support the campaign next year as well as a number of products and services that help support Barclaycard’s repositioning as a broader payment brand rather than a credit card provider.

The Facebook campaign will be supported by PR, social media and above the line activity.

It was developed by agencies Dare, Walker Media, Mission and Crosswords Films.

A number of brands have launched advent calendar themed campaigns to build engagement with consumers over Christmas. Debenhams’ online advent calendar offers daily deals and discounts, while Starbucks’ 12 Days of Gifting campaign offers customers different special offers in-store each day.

engageawardsweb

Has your campaign strategy paid off? Enter the Financial category in the Marketing Week Engage Awards 2012 by clicking here.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here