Budweiser refreshes can design

Budweiser has unveiled new packaging for its cans as part of its bid to become a “truly global” brand.

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The packaging “dramatises” Budweiser’s iconic red bowtie emblem and looks to appeal to both loyal customers and attract new consumers to the brand.

The new can and multi-pack designs will roll out across the UK from this month.

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The packaging update is Budweiser’s 12th design since the brand became available in cans in 1936.

Budweiser became a sponsor of the FA Cup this year as it looks to build on the UK sales boost during last year’s World Cup.

At the time, Chris Burggraeve, owner company AB-Inbev’s chief marketing officer, said the World Cup had seen the UK “embrace” a brand that had previously been seen by many as all-American.

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