Budweiser refreshes can design

Budweiser has unveiled new packaging for its cans as part of its bid to become a “truly global” brand.


The packaging “dramatises” Budweiser’s iconic red bowtie emblem and looks to appeal to both loyal customers and attract new consumers to the brand.

The new can and multi-pack designs will roll out across the UK from this month.


The packaging update is Budweiser’s 12th design since the brand became available in cans in 1936.

Budweiser became a sponsor of the FA Cup this year as it looks to build on the UK sales boost during last year’s World Cup.

At the time, Chris Burggraeve, owner company AB-Inbev’s chief marketing officer, said the World Cup had seen the UK “embrace” a brand that had previously been seen by many as all-American.


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