The initial activity will enhance this year’s programme and the brief will also include developing a long term strategy for the sponsorship.
Bupa is the title partner for the Great Run Series, which has over 160,000 participants each year and features the Bupa Great North Run, the world’s largest mass participation run.
As well as the running activity, Synergy will also help develop the use of sponsorship throughout the company and create ways to demonstrate the breadth of the Bupa business.
Fiona Vigar, Acting Head of Brand at Bupa said: “We’re really pleased to be working with Synergy who are helping us to showcase Bupa’s medical expertise within running. Their ideas will help show the breadth of the Bupa business in the media coverage surrounding the Great Run Series. We are hoping to introduce some new touch points this year and build on those in 2010.”