Cadbury Dairy Milk is launching its latest Glass and a Half Full Productions brand ad as part of a £6.2m campaign.
The “charity shop” ad features second-hand clothes coming to life and dancing to Jermaine Stewart’s 80s hit ’You Don’t Have To Take Your Clothes Off’.
The TV ad launches today (6 May) in the commercial break during Coronation Street.
Julie Reynolds, Cadbury Dairy Milk marketing manager told Marketing Week that the chocolate brand plans to extend the campaign throughout the summer across all media channels, including social media. She added that there are “twists and turns” to come as Cadbury will reveal how the ad was made.
The launch of the brand campaign coincides with the launch of Cadbury’s new Choco’s brand, its first roll-pack product.
The ad follows Cadbury’s Gorilla, Trucks, Chocolate Charmer, and Eyebrows campaigns.
See all the Glass and a Half Full Productions ads here: