Charles Tyrwhitt hires Kitcatt Nohr for branding task

Retailer Charles Tyrwhitt has appointed integrated agency Kitcatt Nohr Alexander Shaw to help redefine its branding through a major brand positioning project.

Charles Tyrwhitt
Charles Tyrwhitt

The appointment follows a three-way pitch against undisclosed agencies. Kitcatt Nohr last worked with Charles Tyrwhitt in 2007, when they created a number of direct marketing campaigns for the brand.

As part of the appointment, Kitcatt Nohr has been tasked with helping the clothing retailer define its positioning and brand image. The new brand positioning developed by Kitcatt Nohr will inform the direction of all Charles Tyrwhitt marketing and communications, as well as its in-store visual merchandising and website.

The brand aims to use the new positioning to support the opening of a new flagship store in London’s Jermyn Street in early 2011.

Marc Nohr, managing partner at Kitcatt Nohr, says: “We’re delighted to be working with Charles Tyrwhitt on this project. Our work for other leading retailers gives us a clear understanding of the high street battleground and should help us to define a brand positioning which clearly differentiates Charles Tyrwhitt from its competitors.”

Greg Hodder, managing director at Charles Tyrwhitt, adds: “We chose to appoint Kitcatt Nohr because of their strong creative record, their retail credentials and their highly collaborative strategic approach. We feel they’re the ideal agency partner to help us define our proposition and achieve standout in the crowded retail market.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here