Costa claims Brand of the Year at MW Engage Awards 2011

The marketing industry partied and celebrated success far into the night at the Marketing Week Engage Awards 2011 on Tuesday (24 May).

/r/y/i/EngageAwards.jpg

You can find a full list of the winners, runners up and shortlisted entries by clicking here.

Costa carried off the Brand of the Year trophy at the event. It triumphed over tough competition and won overwhelming praise from a panel made up of experienced marketers and agency chiefs for its total commitment across the business to driving sales and awareness. Costa was applauded for “brave thinking in a market dominated by other brands”.

The packed out event at the Grosvernor House Hotel, hosted by TV and radio personality Chris Evans, brought together the best and brightest in marketing from across all its disciplines, together with their suppliers, for a fantastic industry ceremony and party.

Other prestigious awards handed out included Brand Innovator, which went to Fiat for its eco:Drive campaign, described as “the definition of engaging” by judges.

The Rising Star award, last year won by former Innocent Drinks brand manager Gemma Howells, was handed to Sam Barnett of Struq. The company has developed software that helps clients maximise return of investment for online advertising.

And Karmarama carried off Agency of the Year after triumphing in a fiercely fought category.

The Engage Awards recognise outstanding innovation, engagement and return on investment across the marketing sectors and disciplines. This year a record number of entries were submitted for the awards, with the evening itself established as the premier party and networking event for the industry.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here