The service, branded “Social Bricks”, allow FMCG brands and retailers to issue secure printable coupons on social networks, with the added guarantee that the offers will not be distributed by third parties.
Couponstar says the new service can be easily integrated into brands’ current social media campaigns.
Sales and marketing director Oliver Felstead says: “We’ve seen a rise in brands setting up Fan Pages to engage with consumers through Facebook. With one in four consumers stating that coupons are the primary reason to become fans of FMCG brands on Facebook [according to Chadwick Martin Bailey], the attraction for brands is obvious.”
A “leading drinks brand” has already used Social Bricks as an alternative to issuing product samples and a “major confectionery brand” has also used Couponstar to run a daily free product giveaway through Facebook.
Couponstar’s current clients include Procter & Gamble, Nestle, Kraft, Mars and the Co-operative Group.