Disney first to use Twitter’s Earlybird service

Disney is the first brand to take advantage of Twitter’s new feed that posts deals and promotions, @EarlyBird.

The service will post shopping deals for brands that are advertising partners and also deals from companies, such as Groupon and Gifte Group, that already use Twitter to send out deals.

Disney is the first to use the service and will be promoting deals for US Twitter users around the cinema release The Sorcerer’s Apprentice.

A Twitter spokesperson said, “Several times a week, @EarlyBird will help consumers discover Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more.”

Details of the new paid-for service were first unveiled at the start of the month when Twitter quietly launched the @EarlyBird feed.

This story first appeared on newmediaage.co.uk

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