Events marketing body unveils name and CEO

The marketing body created to promote the live events industry will be helmed by CEO Austen Hawkins and will be called FaceTime.

FaceTime

The body, first announced in Marketing Week (17 December), officially launches at Confex at Earl’s Court this week. Its accompanying educational website will also be unveiled.

FaceTime’s remit is to act as the voice of the live events industry. It will sell the events medium and work with marketers and businesses to create bespoke research, case studies and staff training tips.

Hawkins is a former deputy director of the Association of Event Organisers (AEO) and a founder of F2F Events.

He says: “Historically, ’live’ has been a bit of a barrow-boy of marketing. But it has become more essential to marketers, particularly the experiential side. What I don’t think we’ve done particularly well in live events is to argue our case. We have tended to just say ’we’re great, we do face to face’.

“Other media have marketing agencies to promote their worth and we felt it was time that live marketing had the same thing.”

FaceTime has been set up by the Association of Event Organisers, the Association of Event Venues and the Event Supplier and Services Association.

Its first research project, “How live events work”, demonstrates how there is an uplift in visitor conscious and subconscious attitudes towards live events and brands after visiting a show.

The FaceTime logo, branding and website was designed by Form. The website address is www.facetime.org.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here