Everything Everywhere suffers revenue, customer dip

Everything Everywhere, the company formed by the merger of Orange and T-Mobile last year, says revenue fell to £1.72bn in the second quarter despite record smartphone sales.

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The UK’s largest mobile operator saw its total customer base drop to 27.5m in the three months to 30 June, down from 27.9m in the same period last year.

The operator reported that customer churn had fallen to a record low during the quarter and that 67% of its monthly subscribers were now signed up to two-year contracts.

The number of smartphone sales rose 64% year on year during the quarter. It also added that 85% of new monthly subscribers opt for smartphone contracts.

Both Orange and T-Mobile sold more iPhones than any other UK operator during the final week of the second quarter, claimed Everything Everywhere, citing statistics from research firm GfK.

The company plans to double branded store numbers to more than 100. Despite this, it says it remains committed to keeping both the Orange and T-Mobile.

Everything Everywhere recently drafted in Olaf Swantee as CEO after Tom Alexander resigned after just a year in the role.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

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