Everything, Everywhere to launch dual branded stores

Everything, Everywhere, the parent business behind the T-Mobile and Orange merger, is to open six dual branded retail outlets.

The six trial dual branded stores will be open by Christmas to take advantage of the peak trading season.

The stores will sell both T-mobile and Orange branded products and both brands will be clearly visible in the store fascia.

An Everything, Everywhere spokesperson told Marketing Week: “We’re testing out one way that we could do dual branding and taking an opportunity to give customers additional choice to buy both brands.”

“We always said we would look to expand our retail footprint and this is a trial to see how dual branded stores works,” she adds.

Three Orange stores and three T-Mobile stores in areas that only one of the brands is currently present will now sell each other’s products.

Everything, Everywhere launched its first joint campaign for the two brands this week to demonstrate that customers of both providers can now benefit from each other’s network signal.

The network provider has also implied that it will use its newly combined database of 27 million customers to cross-promote Orange and T-Mobile products.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here