Everything Everywhere unveils major management restructure

Everything Everywhere’s newly appointed CEO Olaf Swantee has unveiled his 10-strong management team, which includes the creation of two chief marketing officer roles.


Swantee, who became CEO in July, says the restructure aims to simplify the leadership team, formed of Orange and T-Mobile executives, to ensure clear focus and accountability across the Everything Everywhere brand.

Pippa Dunn, previously vice president of Orange propositions, will become chief marketing officer for consumer. She will be responsible for the profit and loss of the cosumer division, including Orange and T-Mobile commercial targets, proposition development, customer loyalty, product and device management.

Gerry McQuade, formerly chief development officer at Orange, has been appointed as chief marketing officer for non-consumer mobile. He will be charged with the business, wholesale, home and business development areas.

Previously, marketing functions for consumer and business were handled by Everything Everywhere’s chief commercial officer, Andrew Ralston and McQuade, as well as Pippa Dunn for Orange and the vice president for propositions at T-Mobile Lysa Hardy, who will continue in that role.

The restructure also sees the appointment of Everything Everywhere’s first chief of brand communications, Steven Day, who will be responsible for advertising, external and internal communications and public affairs. Formerly Orange’s head of brand communications, Day was also founding member of Virgin Mobile and former joint deputy editor of The Sunday Express.

As well as new appointments and promotions, the restructure has also resulted in the exits of high profile executives including chief financial officer and deputy CEO Richard Moat; chief commercial officer Andrew Ralston; vice president of strategy, regulation and planning Nicholas Ott; and vice president of trading Neil Macgeorge.

Swantee says: “The structure of the team is function oriented with clear accountability so we can accelerate the execution of our key plans and priorities. I am committed to the established business goals and financial targets – as well as to running a responsible and sustainable business.”

The new Everything Everywhere leadership team now comprises:

Pippa Dunn, chief marketing officer – consumer
Gerry McQuade, chief marketing officer – non-consumer mobile (and acting chief sales officer through the end of 2011)
Ralf Brandmeier, chief performance officer
Marc Allera, chief sales officer (starting Q1 2012)
Jackie O’Leary, chief customer officer
Steven Day, chief of brand and communications
Francoise Clemes, chief of HR
Stephen Harris, chief of staff
Neal Milsom, chief financial officer
Fotis Karonis, acting chief technology officer

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