Expanded One brand relaunches

Global Ethics has relaunched its One range with a new logo and redesigned packaging.


The revamp of One, which uses profits from the sale of its water, handwash, condoms and toilet roll to fund good causes in Africa, is part of the firm’s plan to develop the business.

One organic free range eggs have been added to the range.

Former Virgin Media executive director of brand and marketing Ashley Stockwell joined last month to help grow sales.


Stockwell told Marketing Week at the time that marketing strategy will prioritise brand-building activity over focusing on the ethical causes.

The relaunch will be promoted by a brand building campaign on TV and radio, supported by social media, PR and point of sale activity.

One has been listed in Tesco, Sainsbury’s, ASDA, Morrisons, Waitrose and The Co-operative.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here