Gant checks out store locations

Clothing brand Gant is carrying out an evaluation of its UK store locations alongside an analysis of sales transactions both online and in stores.

/u/o/p/Gant.jpg

The company has 13 stores across the UK, including London, Guildford, Cambridge, Manchester, Glasgow and Edinburgh.

Jayne Bristow, head of marketing and PR for Gant UK, says: “This insight and strategic information gathering exercise is helping to inform our decision-making process.

And the e-commerce and store transaction analysis is helping us to build a full picture of our customers’ multichannel behaviour to inform our future marketing decisions.”

Working with an external data bureau, the brand is looking to create a strategic roadmap for growth based on the insights it gains from the exercise.

Catchment areas of the most successful outlets are being profiled and their characteristics determined. This will help Gant to understand the success factors when choosing new sites.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here