Gant checks out store locations

Clothing brand Gant is carrying out an evaluation of its UK store locations alongside an analysis of sales transactions both online and in stores.

/u/o/p/Gant.jpg

The company has 13 stores across the UK, including London, Guildford, Cambridge, Manchester, Glasgow and Edinburgh.

Jayne Bristow, head of marketing and PR for Gant UK, says: “This insight and strategic information gathering exercise is helping to inform our decision-making process.

And the e-commerce and store transaction analysis is helping us to build a full picture of our customers’ multichannel behaviour to inform our future marketing decisions.”

Working with an external data bureau, the brand is looking to create a strategic roadmap for growth based on the insights it gains from the exercise.

Catchment areas of the most successful outlets are being profiled and their characteristics determined. This will help Gant to understand the success factors when choosing new sites.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here