The company has 13 stores across the UK, including London, Guildford, Cambridge, Manchester, Glasgow and Edinburgh.
Jayne Bristow, head of marketing and PR for Gant UK, says: “This insight and strategic information gathering exercise is helping to inform our decision-making process.
And the e-commerce and store transaction analysis is helping us to build a full picture of our customers’ multichannel behaviour to inform our future marketing decisions.”
Working with an external data bureau, the brand is looking to create a strategic roadmap for growth based on the insights it gains from the exercise.
Catchment areas of the most successful outlets are being profiled and their characteristics determined. This will help Gant to understand the success factors when choosing new sites.