Google co-founder Page back as CEO

Read a profile with Google UK chief executive Matt Brittin in next week’s Marketing Week.

Google co-founder Larry Page is to take over as chief executive of the search giant in April.

The move is part of an overhaul of the company’s senior management team to “streamline decision making” as it looks to bolster its position in the face of competition from fast-growing rivals like Facebook.

Page replaces Eric Schmidt, who steps down after ten years to become executive chairman. Schmidt will focus on “deals, partnerships, customers and broader business relationships”.

The moves brings Page back into the role he relinquished to Schmidt a decade ago when he came under pressure from investors to hand the reigns to a more experienced executive.

It also comes as competition for advertising revenue from faster growing tech rivals like Facebook heats up.

Schmidt says that the changes, which also see co-founder Sergey Brin switch to work on new product development, will make the company more “streamlined”.

He adds: “By clarifying our individual roles we’ll create clearer responsibility and accountability at the top of the company.”

The news came as Google announced revenue for the three months to 31 December rose 26% to $8.44bn, driven by increases in display and mobile advertising revenue.

Schmidt says of the quarterly results: “Our strong performance has been driven by a rapidly growing digital economy, continuous product innovation that benefits both users and advertisers, and by the extraordinary momentum of our newer businesses, such as display and mobile. These results give us the optimism and confidence to invest heavily in future growth – investments that will benefit our users, Google and the wider web.”

Net profit in the fourth quarter was $2.54bn, up from $1.97bn in the same period last year.

UK revenue totaled $878m, 10% of the company’s fourth quarter revenue, compared to 12% in the same period last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here